Updates from the "Tweetathon"

The team aimed to Tweet about 10% of the incidents coming in to RSPCA National Control Centre over a 24 hour period.

Most of the messages are all capitals because this was done by simply copy/pasting from the NCC computer's outgoing feed of incident details (the information which they send out to the field staff for action on the ground).

This is possible because the control centre staff have to summarise the gist of each problem in a few sentences. By serendipity this means the rather elderly Control Centre IT system is an ideal source of Twitter status updates even though social media hadn't been invented when it was first set up.

RSPCA 24/7 Tweetathon

I've moved up the widget that displays RSPCA_Frontline's twitter feed so that it's more easily visible. Tony Woodley is aiming to display a selection of the incidents reported to the RSPCA National Control centre over a 24 hour period.

The codes E, NE, SE etc. indicate which of the RSPCA regions is the location of the incident.

Please don't forget that many incidents will result in the relevant local branch being asked to provide support in terms of veterinary treatment or care until an animal can be placed in a permanent new home.

You can donate to our branch (RSPCA Cambridge) using text messages on your mobile phone. Simply text the message PETS00 £10 to 70070 to donate £10 to RSPCA Cambridge. Your phone provider will add £10 to your bill and send £10 to our bank account. If you are a UK taxpayer and you complete the gift aid options we will receive an additional £2.80 at no cost to you.