A major reason why the bulk of the RSPCA's work is not "news" is that much of it is fairly technical and detailed. This youtube clip shows the work done by one of the Freedom Food assessors.
The Freedom Food program is continually being revised and improved on the basis of the latest scientific knowledge about animal welfare. Like the rest of the Society's campaigning activities, it will only survive if we can maintain the practical welfare services that keep the support of ordinary animal-lovers, because it's those services that act as credentials of our genuine concern for animals.
