As usual I don't feel we made as much of RSPCA week as we could have done if we'd had more volunteers and hadn't already been maxed out with other things that couldn't be abandoned to make time to organise it properly.
Ideally we need to recruit someone who isn't already doing something else that's "mission-critical" to branch activities who could make it their sole project. Collectors don't just need to be recruited; they need to be contacted with reminders a few weeks beforehand; issued with their tins and badges, then finally thanked and told how much was collected after the event. It just isn't possible for someone to do this effectively on top of other major volunteering commitments. It's also much better for volunteers' morale if the person organising RSPCA week is collecting too, so they don't feel they're being bossed about by someone who's not pulling their weight in the actual work.