Friday, August 5, 2011

Updates from the "Tweetathon"

The team aimed to Tweet about 10% of the incidents coming in to RSPCA National Control Centre over a 24 hour period.

Most of the messages are all capitals because this was done by simply copy/pasting from the NCC computer's outgoing feed of incident details (the information which they send out to the field staff for action on the ground).

This is possible because the control centre staff have to summarise the gist of each problem in a few sentences. By serendipity this means the rather elderly Control Centre IT system is an ideal source of Twitter status updates even though social media hadn't been invented when it was first set up.

No comments:

Post a Comment