According to Google Analytics, our main site www.rspca-cambridge.org.uk is averaging just over a thousand unique visitors per month, mostly roughly evenly split between searchers interested in the rehoming pages and ones looking for information on help with the cost of veterinary treatment.
So... it looks as though the web is serving us well in terms of animal welfare and improvements to our rehoming rate, but is possibly less useful as a tool for recruiting new volunteers.
This diary gets roughly a hundred unique visitors per month — with a smaller percentage of completely new visitors than the main site, which suggests it's serving a useful purpose as a way of keeping in touch with our regular supporters.
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