Wednesday, August 11, 2010

Trial Leaflet Drop

One of our neighbouring branches had success in recruiting shop volunteers (and publicising the shop to get more customers) by distributing leaflets to houses in the streets immediately adjacent to the shop. 

The reasoning behind this is that these are the people who would have the fewest practical difficulties getting to the shop to volunteer for a few hours, whereas someone who had a long bus journey or needed to find car parking, would have much more trouble just getting to the shop.

I put out about 150 leaflets on Sunday afternoon and it will be interesting to see what results we get (if any). Plain black and white laser-printed leaflets are very cheap to do (less than 2.5 p each), so if it's successful this may be the way to go to advertise our shops in a targeted way.

No comments:

Post a Comment